Have you ever listened to the radio, heard an ad and thought, “I should advertise my business.” That’s the power and the immediacy of radio advertising. Across the day, it’s an effective way of targeting an audience who are on the move.
If you’ve never advertised on Talking Canberra 2CC before, here’s why you should consider advertising with us:
Canberra and the surrounding region boasts one of the highest average household incomes in Australia, alongside a highly educated demographic. This translates to strong purchasing power and audiences that respond well to sophisticated, value-driven, and premium messaging. The economy is supported by strong government and B2B sectors in addition to diverse retail and manufacturing businesses.
Coverage Area
Talking Canberra 2CC broadcasts to the Australian Capital Territory, Queanbeyan-Palerang and Yass Valley, with a population of half a million people.
Station Profile
Talking Canberra 2CC is the region’s only commercial talk station, with a strong focus on local issues as well as news of national significance. The station attracts a unique and hard to reach audience of business owners, senior public servants, politicians, and retirees. The talk format encourages strong engagement and long time spent listening (TSL).
Advertising Your Business on Radio
There are many reasons why so many businesses owe a great deal of their success to radio advertising. Here are just a few:
Reach New Customers
Your market changes constantly. With a regular influx of new residents to the region, taking up positions in the federal public service, you need to reach these potential new customers with messages about your products or services. People choose the businesses they’ve heard of, so your message should be top of mind all year round.
Lifestyle
Buying habits change. While existing customers may no longer require your products or services, people who were not previously in the market for what you have to offer may now be prime customer prospects.
Awareness
Customers are faced with many choices. Customers need a helping hand in making their purchasing decisions and when they are ready to purchase, having your company’s name, location, products, services and benefits firmly in mind will help them decide in your favour.
Long Term Benefits
Advertising is an investment in the current and future success of your business. It gives you short and long-term advantages over competitors, builds trust and authority with your brand, and instils confidence in your staff and suppliers. Advertising today protects your business for tomorrow.
Cost Efficient Targeting
Radio can be highly segmented, which enables you to target more specific audiences by demographic, resulting in maximum penetration for minimum wastage. Due to less wastage, delivery costs are much lower compared to other media. Production costs are also significantly lower.
Frequency
Radio builds high frequency of exposure to reinforce and drive home your message. By including radio in your marketing mix, you can dramatically increase the number of audience impacts, and get better results.
Flexibility
Radio’s flexibility allows advertisers to mount a campaign, change on-air schedule or creative, or amend copy on a day-to-day basis to reflect consumer response or combat competitor activity.
Promotions
No other medium comes close to radio’s promotional capacity – from on-air competitions and giveaways to a live broadcast from your outlet, and integration with social media – radio can generate excitement and traffic for your business. Two thirds (67%) of radio listeners are open to advertising messages, the highest across any form of media.
Ready to have your business heard by thousands of potential customers in the Canberra region?
Give one of our friendly advertising consultants a call on (02) 6241 1911.
